9/17/2023 0 Comments Steve jobs quotes about decisions![]() ![]() He clearly had matured and had a much calmer demeanor. I had interacted directly with Jobs since 1982, but the 1997 Jobs was very different compared to the one I knew when he was last at Apple. We talked about what he would do to save Apple, which included going back and taking care of their core customers as well as putting a big emphasis on industrial design. When Jobs came back to Apple as iCEO or interim CEO as he called it in 1997, I met with him on his second day in charge of his old company. A few friends who worked for NeXT until its demise have told me that in a way, Jobs' was humbled by this defeat, and believed he learned some serious life lessons he would need in his second career at Apple. However, towards the end when it became clear that his vision for NeXT would not be successful, his management style calmed down significantly. When he started NeXT, his management style was still confrontational. History shows that removing Jobs at that time, was the right decision. Jobs' lack of management skills was a big part of why Apple's board forced him out, although there were other issues that caused this rift. Using expletives, Jobs told the manager, in no uncertain terms, that he "did not know what he was talking about." He chastised this guy in a very loud manner. Jobs had been known for his outbursts at employees, and suffice it to say, I saw one of these confrontations in person. Jobs let him in and he told Jobs about some idea or issue for which he sought Jobs' feedback. They asked me to come and meet with them to go over a new marketing focus on which they wanted my feedback.Īs we were going through the new marketing material, a manager with direct reports to Jobs knocked on the door and interrupted our meeting. Jobs, and then CEO, John Sculley, knew of my research on this topic. One particular one that stood out happened in the early days of Apple management crafting their Desktop Publishing strategy. However, his actual management skills, especially in the early 1980s, and even when he was at NeXT, were often called into question.ĭuring Jobs' first stint at Apple, before he was forced to leave the company in 1985, I had a few interesting encounters with him and his management style. Jobs was a very unique person whose vision and "gut feel" about what consumers would want well before they knew what they needed was unparalleled. On that last point, I agreed with this view. ![]()
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